Showing strength despite Covid

Investment in its network and growth were the key themes of an AA Auto Centre conference in Queenstown.

“Even with the disruptions of Covid-19, our network is continuing to go from strength to strength, which was evident at our positive, future-focused annual conference,” says Jonathan Sergel, general manager of AA Motoring Services.

The network’s 39th centre will be opening in Wanaka in the next few weeks – the first in the Lakes District – with the 40th to open a few months after that.

Sergel, pictured, adds: “At the rate we’re going, and with the strong team and brand we have, we hope to aim to have 50 nationwide in a few years.”

He also told delegates at last week’s conference that AA Motoring is focused on assisting its existing AA Auto Centre franchises to grow.

“We’re continuing to invest in our existing network by providing it with greater support, new procurement partners and making plans to enhance our product and serving offerings, and develop new ones.”