Insurance provider unveils new logo
A leading provider of automotive insurance has updated its logo and made the first major change to its branding in more than 25 years.
Autosure started contemplating altering its logo about two years and following research with dealers and focus groups unveiled its “fresh and recognisable” new look on July 1.
James Searle, general manager, says: “We’re incredibly proud to launch Autosure’s new logo. This is the first major update to the brand since the mid-1990s and only the third in the history of the company.
“Our new, modern branding aligns with future plans for our business strategy, leading us to the next phase of the business.
“Our research revealed that while Autosure has high brand awareness and loyalty, the look and feel of the logo was becoming dated.
“We wanted to boost visibility of our brand and make our collateral a desirable product that agents were proud to show off.”
Autosure was established in 1986 and is part of Turners Automotive’s insurance arm, DPL Insurance, after being bought by the company in 2016.
The updated logo retains the key colours of its previous look, and it aims to enhance brand awareness with the addition of the word “insurance”.
A roll out of the design has begun with a refresh of the Autosure website, along with new advertisements, collateral and flags at dealerships around the country.
Anthony Vriens, chairman of DPL Insurance, says: “It’s time to revitalise our brand to a more modern look and one that will continue to promote Autosure into the future.”
