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Go super-car shopping

Italian marque takes to Europe’s largest shopping centre to “immerse” would-be buyers with its MC20.
Posted on 26 October, 2021
Go super-car shopping

Maserati has showcased its MC20 as part of the launch of Situ Live, a “revolutionary retail experience” at Westfield London. 

Located in White City, the marque features in the On The Move theatre at Situ Live, which is a new approach to shopping, apparently.

One could describe it as an “immersive experience showcasing world-leading lifestyle brands”. One thing that’s undebatable is that it spans 697 square metres of space in Europe’s largest shopping centre.

Visitors to Maserati at Situ Live have been able immerse themselves physically and digitally in the brand, as well as explore the marque’s MC20 super sports car alongside a space dedicated to Fuoriserie, its personalisation programme.

After viewing the vehicle, interacting with the car configurator and looking at colour and trim samples, visitors can continue their journeys through the official Maserati dealer network by scanning a QR code.

While the activation is initially being launched with the all-new MC20 halo car, the marque says it will continue to showcase new-vehicle introductions and look to use the venue to unveil new products in the future.