Dealership’s double delight
Coombes Johnston BMW Hamilton has emerged as the big winner after scooping two prizes at BMW Group New Zealand’s 2023 Dealer of the Year awards.
The business was named BMW dealer of the year and also collected the gong for excellence in customer service.
Coombes Johnston BMW was established in 1997 and had further reason to celebrate after its Tauranga dealership also scooped an award for excellence in aftersales.
Christchurch Mini Garage secured the Mini dealer of the year title when the awards were dished out during a recent ceremony at the Auckland Art Gallery to recognise the efforts of the BMW Group’s network of traders.
Other winners were Auckland City BMW for excellence in financial services and Christchurch BMW took out the marketing category.
Adam Shaver, managing director of BMW Group NZ, says: “Our annual awards ceremony is not just about recognising outstanding achievements, it’s a time to come together with our valued retail partners and celebrate the collective efforts that drive our brand’s success.
“Every dealer contributed to our overall business success in 2023. Their commitment to customer satisfaction, meeting sales targets, and representing our brand is commendable and has been vital in helping BMW rank in the top 10 global brands rankings by Interbrand.”
Award winners
BMW Dealer of the Year: Coombes Johnston BMW Hamilton
Mini Dealer of the Year: Christchurch Mini Garage
Excellence in Financial Services: Auckland City BMW
Excellence in Aftersales: Coombes Johnston BMW Tauranga
Excellence in Customer Service: Coombes Johnston BMW Hamilton
Excellence in Marketing: Christchurch BMW
