New face at BYD outlines goals

BYD Australia and New Zealand has appointed Paul Macey as head of operations at its financial services division and tasked him with leading its next phase of growth.

Macey, pictured, says he will focus on building BYD Financial Services into a competitive advantage for customers and dealers, “helping make it easier for customers to choose, buy and stay with BYD”.

“That means making our products and services simple and accessible, continuing to develop campaigns that drive vehicle sales and customer retention, strengthening our insurance and tertiary offerings, and working closely with our dealer and strategic partners to create a seamless customer experience,” he adds.

Macey has previously worked as head of strategy and financial services for LSH Auto Australia and spent more than 12 years in a number of roles with Mercedes-Benz Financial Services Australia, including head of sales and marketing from June 2019 to June 2023.

His new job will be based in Melbourne and there are plans to expand the BYD Financial Services team, with opportunities across credit operations and compliance. 

“The brand has incredible momentum and the organisation has an impressive sales culture with a clear ambition to do things differently,” he says. “I’m grateful for the warm welcome so far and excited to be part of what comes next.”