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Dealership adds extra site

Company grows its physical presence but digital activity dominates sales.
Posted on 14 June, 2022
Dealership adds extra site

A South Island dealership has got a new name and expanded into a second site, despite the majority of its business now happening online.

What was Hopmans QEII Quality Cars in New Brighton, Christchurch, now trades as Hopman Motor Group and the company opened another site on Flaxton Road, Rangiora, in May.

Andre Hopman, dealer principal, says the growth of the business led to the expansion and one of his sons, George, is managing the Rangiora operation.

While the group has an extra location, Andre, pictured, notes changes in the market following Covid-19 pandemic restrictions have led to the dealership making 60 per cent of its sales online.

He adds the volume of walk-in business has dropped and several inquiries on vehicles arrive by email daily, with most cars sold online or over the phone.