Turners to bring vehicle subscription to NZ
Turners Automotive Group has announced plans to bring the Carly vehicle subscription service to New Zealand from late March this year.
The creation of Carly.co.nz comes after the venture’s successful debut in Australia in 2019. It will provide drivers with access to a monthly, vehicle subscription service, with no finance or leases and the ability to start, stop or change vehicles to suit their lifestyle.
Turners has agreed terms with Collaborate Corporation Limited for Carly’s launch following a $1 million strategic investment from the automotive group. About 200 vehicles, ranging from an economy hatch to seven-seater SUVs, will be supplied by Turners to the Carly fleet within six months of launch.
Todd Hunter, CEO of Turners Automotive Group, says: “We are excited about the partnership with Carly as we position Turners for the long-term projected changes in the traditional retail car market. New concepts such as vehicle subscription and car sharing are a part of the future and provide a new revenue opportunity for car dealers and other industry players.
“This is an exciting opportunity for Turners to participate in the rapid growth of the ‘sharing economy’ as it relates to transportation and changing consumer preferences. We really like the industry inclusive approach Carly has taken in Australia and we will mirror this in New Zealand.”
Under the Carly scheme, cars can also be switched periodically if a customer’s needs change, for example, a van is needed for moving to a new house, an SUV for a holiday, or a larger vehicle for a growing family.
Carly’s introduction comes as concepts such as vehicle subscription and car sharing are increasingly seen as part of motoring’s future. Besides offering flexibility, a single monthly payment covers all the usual costs of vehicle ownership, from registration and insurance to servicing and maintenance.
Alternative vehicle ownership models are on the rise internationally, and vehicle subscription programmes are tipped to account for nearly 10 per cent of all new vehicle sales in the US and Europe by 2025.
Chris Noone, Collaborate CEO, says: “Turners is the largest seller of cars in New Zealand and in an ideal position to meet the needs of customers who prefer access over ownership.”
