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SUV glimpse of marque’s future

Kia hails new design approach as it reinvents the Sportage ahead of a global launch of the model this year.
Posted on 10 June, 2021
SUV glimpse of marque’s future

Kia has revealed images of its all-new Sportage, which has been designed by experts across the globe and embraces the marque’s latest design philosophy.

The front of the latest version of the SUV features a black grille graphic covering the width of the face that links Kia’s Tiger Nose grille to the futuristic-styled boomerang-shaped daytime running lamps. 

Its side profile stays true to its sports-utility DNA, while making the roof black and a different colour paint option to the vehicle’s body is a first for the Sportage range.

On the inside is an integrated curved display and high-tech touchscreen pad, while the rear of the driver and front passenger headrests have integrated hanger-type designs to hook clothing and handbags in place.

A bolder model has also been designed and the line-up now includes the Sportage X-Line, which features a unique bumper, side sill and curved roof rack. 

The all-new Sportage is the result of a collaborative effort between Kia’s main global design network in Korea, Germany, the US, and China. It also follows the company’s new design philosophy – Opposites United – that it says will influence all future vehicle designs.

Kia explains Opposites United is formed of five pillars: joy for reason, power to progress, technology for life, tension for serenity and bold for nature.

Karim Habib, senior vice-president and head of global design centre, says: “Reinventing the Sportage gave our talented design teams a tremendous opportunity to do something new, to take inspiration from the recent brand relaunch and introduction of EV6 to inspire customers through modern and innovative SUV design. 

“With the all-new Sportage, we didn’t simply want to take one step forward but instead move on to a different level in the SUV class.

“In the all-new Sportage, we believe you can see the future of our brand and our products.” 

The Kia Sportage is due for global market launch in 2021, with details to be made available in due course.