Six in a row for Ranger
The Ford Ranger has been crowned New Zealand’s top-selling new vehicle for the sixth year in a row.
“It’s an achievement that we thank our customers for,” says Simon Rutherford, managing director of Ford NZ.
“Ultimately, it’s them who have recognised and chosen the Ranger to make it number one.”
He puts the ute’s recipe for success down to the marque listening closely to its customers, and delivering what they need for work and play.
“We have and will continue to evolve the Ranger so it offers the best overall package and is a trusted friend,” Rutherford, pictured, told Autofile.
“We have made significant investments in the product to ensure it remains visually appealing and offers a segment-leading overall package.
“Right now, it’s the only ute to offer a bi-turbo engine alongside a 10-speed automatic transmission and FordPass connectivity.”
He notes the powertrain allows it to deliver the most power, torque and fuel efficiency, and the lowest carbon dioxide (CO2) emissions “of all mainstream competitors”.
“This year, we continue the Ranger’s evolution with the bi-turbo powertrain for our XLT series and the introduction of factory-sourced offerings – the FX4 Max and Wildtrak X – to ensure we always have something new to offer customers.”
As for the New Zealand market having utilities dominating the one-two for new-vehicle sales with Toyota’s Hilux coming second, Rutherford says Kiwis need and value models that give them flexibility and capability to make living their daily lives easier and without compromise.
“Our Rangers are used from forests to the foreshore and help people get things done. You can feel safe and secure in a vehicle that’s ready for whatever’s thrown at it.”
Looking at the bigger picture, Rutherford is predicting moderate industry growth this year when compared to 2020 primarily with, hopefully, the non-repeat of lockdowns or increased Covid-19 alert levels.
“We believe global supply chains will become a significant factor impacting order-to-delivery timing as supplier and manufacturing capacity takes time to recover from the height of the pandemic.”
When asked how long Kiwis’ love affair with utes will continue for, Rutherford replies they perform a vital function in supporting business productivity in this country.
“They’re here for a reason. Every day, they are used by people who make, build and grow New Zealand.
“Unless there is a fundamental shift away from primary industries and away from supporting the engine of the economy, I cannot see the desire for utility capability and function to alter.
“Ideally, this can be achieved in tandem with embracing technological advances that help lower emissions further and extend the improving glide path to CO2 reduction.
“Ford has already started this with the introduction of powertrains such as our bi-turbo and 10-speed transmission.”
