Safety-rating labels for traders

Waka Kotahi and the Energy Efficiency and Conservation Authority (EECA) have launched safety-rating labels to help consumers choose the safest vehicle they can afford. 

The label is designed to be printed by registered motor-vehicle traders and displayed on cars for sale to provide prospective consumers with simple information about safety performance before making their next purchase.

The safety-rating label sits alongside the vehicle fuel-economy label (VFEL), which is administered by EECA. 

The VFEL must be displayed on all cars for sale by dealer, and informs customers of the fuel efficiency and estimated yearly running costs of the vehicle.

Now, when traders generate labels for their products, they can automatically generate a safety label for display alongside the VFEL.

This makes displaying a safety label – and providing the current safety rating information – as easy as possible for traders.

Latest research by the transport agency shows that about three-quarters of consumers are looking for vehicles with high ratings, so the safety-rating label can be used as a point of difference and a sales tool by dealers.

The label will be officially launched to the public on August 2 to give the dealer industry time to start displaying them on vehicles for sale. Visit the VFEL generator to produce safety-rating labels.

Have your say

Waka Kotahi and Rightcar is inviting people in the car industry to engage with them to understand how they can work together better by joining their dealer panel.

To help you find the tools and resources you need, they have brought together some useful resources that may be of assistance to traders on the Rightcar dealer portal.

If you have any questions, or would like to contact the team behind Rightcar, email safevehicles@nzta.govt.nz.