Rebrand for finance provider

Avanti Finance, one of New Zealand’s leading specialist lenders, has unveiled fresh branding to reflect its growth focus and vision for the future.

“This is a pivotal moment,” says Fred Ohlsson, group chief executive officer. “We’ve grown rapidly in recent years, and our brand reflects the scale, ambition and specialist expertise that defines who we are today. It’s a brand built for growth – ours and our network of introducers.”

Over the past 35 years, Avanti has expanded into a multi-channel, multi-product lender operating across automotive, business, property and personal lending. 

It has more than 270 employees, supports a network of advisers, dealers and brokers across New Zealand and Australia, and has surpassed $2.8 billion in assets under management – helping about 300,000 customers to date.

The company’s rebrand is part of a broader transformation, including investment in technology, new product development, and an enhanced service experience for introducers and customers.

Avanti has now decided to drop its “non-bank” descriptor to reflect its core strength in specialist lending.

“Our history and future are in specialist lending,” says Ohlsson, pictured. “Our goal is to make complex lending simpler and faster for introducers and customers.”

Avanti plans to double its total lending over the next few years. Inspired by the alternative growth of finance providers in markets such as the US and Australia, it has identified significant opportunities on both sides of the Tasman.

Ohlsson adds: “Our brand reflects who we are and where we’re headed. It’s modern, technology-enabled and grounded in the relationships that set us apart. 

“But just as importantly, it reflects our people. They are the brand and feature prominently across our new communications and websites.”

In addition, Avanti is preparing to hit the road in June with a nationwide roadshow. This will involve in-person events to connect with introducers, showcase new offerings and share insights into its growth plans.

“Our new brand sets the tone for where we’re headed,” says Ohlsson. “It’s bold, optimistic and forward-looking – just like the people and partners we’re proud to work with every day.”