Overprotective dad uses car to disrupt date
Hyundai tapped into the sentiments of many fathers when they hired US comedian Kevin Hart to showcase a car-finder device.
Hart plays an overprotective dad in the humorous “First Date” commercial that screened during the 2016 Super Bowl and has been viewed online more than 16 million times.
The advert shows him lending his Hyundai Genesis sedan – equipped with a Blue Link Car Finder feature – to his daughter’s date so he can track the couple’s whereabouts and keep an eye on them in increasingly absurd ways.
Hyundai says it wanted to entertain Super Bowl fans with creative storytelling while showcasing the technology features of its vehicles.
“Kevin Hart’s comedic chops coupled with a human truth people could connect with was a standout combination,” it adds.
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