Nissan launches road map

Company unveils plans to boost business across region including Oceania.
Posted on 17 June, 2024
Nissan launches road map

Nissan will step up its electrification and growth plans across its diverse region covering Africa, Middle East, India, Europe and Oceania (AMIEO), under The Arc, its new global business plan.

It is focused on a broad-based product offensive, increased electrification, new approaches to engineering and manufacturing, adopting new technologies, and using strategic partnerships to boost sales and improve profitability.

Nissan says AMIEO aligns with its global strategy to ensure volume growth through a regional strategy for an accelerated transition to electric vehicles (EVs), supported by a balanced electrified and internal combustion engine (ICE) product portfolio, volume growth in major markets and financial discipline.

Through these initiatives Nissan aims to lift annual sales globally by one million, of which the AMIEO region will contribute nearly one-third.

Of the 16 new electrified vehicles and 14 ICEs launching globally, five of the all-new EVs and six of the ICEs will be available in AMIEO, including the Leaf.

Guillaume Cartier, chairperson of AMIEO, says: “Through The Arc, we have a clear roadmap to a promising future focusing on growth, adaptability and competitiveness.

“We are shifting gears to enhance our product offering in the region, advance electrification and technology and leverage our strategic partnerships to drive us to a new era.”

In Europe, its alliance with Renault-Ampere will see a new compact EV introduced to replace the Micra and two new light commercials launched. 

In Oceania, Nissan will harness its partnership with Mitsubishi Motors to launch a new one-tonne pick-up. Additional new EVs will be introduced in Oceania as the transition to electrification gathers pace.

In India, Nissan will strengthen its alliance with Renault to elevate its manufacturing footprint, with India set to join the UK as one of the region’s key export hubs.