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Meet MTF Finance’s new CEO

Chris Lamers: “New Zealanders want and expect more from the finance industry and MTF Finance with strong distribution and digital partnerships.”
Posted on 10 March, 2022
Meet MTF Finance’s new CEO

Chris Lamers has been appointed as the new chief executive officer of MTF Finance after an extensive international search.

He is currently deputy group CEO and chief customer growth officer at humm group, a finance company that operates across Australia, New Zealand, the UK and Canada. 

Lamers, who joins the Dunedin-based MTF Finance in May, has extensive experience delivering a diversified and innovative range of consumer finance products.

He was previously chief officer of brand, innovation and marketing at Sovereign, this country’s largest life insurer. Before that, he was at Loyalty New Zealand in a range of roles leading marketing, customer engagement and, finally, as interim CEO. Earlier in his career, Lamers, pictured, led Positively Wellington Tourism and Tourism NZ marketing.

Mark Darrow, chairman of the board, says: “The finance sector is undergoing significant change, digitisation and disruption. Chris has the leadership, skills and experience across a wide breadth of financial services that will greatly benefit MTF Finance as we further grow the business. 

“His significant experience includes product innovation, brand development, customer engagement, channel development and data analytics.

“We are delighted to welcome Chris to MTF Finance as CEO to lead the management team and work with the board as the business continues to evolve and develop in a changing environment that is full of opportunities.”

Lamers says MTF Finance has a proud history of helping New Zealanders realise their dreams. 

“There is clear evidence New Zealanders want and expect more from the finance industry and MTF Finance with strong distribution and digital partnerships. It is well-poised to meet these expectations and to redefine how people borrow money to buy the things most important to them. 

“My passion for marketing, customer experience, innovation, product design and digital is a perfect fit with MTF Finance’s ambition to expand into new markets and meet the changing needs of consumers. I’m excited to get started and unlock the untapped potential of this great business.”