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Major role with Mini

Alexander Brockhoff to replace Matt Schmidt as general manager for marque on both sides of the Tasman from May.
Posted on 23 April, 2024
Major role with Mini

The BMW Group has announced Alexander Brockhoff has been appointed the new general manager for Mini in Australia and New Zealand, effective from next month.

Brockhoff, pictured, started his career with the company in 2006 when he initially focused on sales volume planning in the German market.

He relocated to Australia in 2007 to work for BMW Financial Services and subsequently held a number of marketing roles, including manager of product and pricing.  

Other positions during his 18 years with the group have included taking on the responsibility for sales of BMW M and BMW I, national sales manager and head of network strategy and development.  

BMW Group says each position required him to work with its dealer network to manage wholesale and retail sales, and develop sustainable market strategies, culminating in his promotion to general manager for Mini.

Brockhoff says he’s excited to take on a new challenge. “The move comes at a great time when Mini is undergoing one its biggest transformations since the BMW Group purchased the brand back in 1996 and relaunched the new Mini in 2001, the first premium vehicle in the small-car segment,” he adds.

He replaces Matt Schmidt, who is becoming general manager for BMW sales in Australia.