Lexus clocks record year
Lexus New Zealand is celebrating another record-breaking year after delivering 1,453 vehicles to consumers in 2025, its strongest annual result to date.
The result made it New Zealand’s second-largest luxury automotive brand behind BMW, which sold 1,787 units.
Andrew Davis, Lexus NZ vice-president, says demand has grown across its range of models despite a challenging market.
“This has been another milestone year for Lexus in New Zealand. Achieving another annual record in a tough market speaks to the trust our customers place in the brand and confirms that we are continuing to make luxury cars that Kiwis enjoy,” he adds.
“It is also a testament to the commitment of our Lexus teams who deliver the purchase and ownership experience with care, consistency and pride.
“Our growth has been deliberate, guided by a focus on delivering thoughtful, refined experiences that genuinely add value for our customers.”
In 2025, Lexus opened new and refurbished dealerships in East Auckland, Newmarket and Wellington.
It also increased its electrified offering last year, with the NX and RX models available in plug-in hybrid variants.
Meanwhile, the all-new Lexus RZ, pictured, has just landed in the country and is on display at the ASB Classic tennis tournament in Auckland.
The RZ is the first Lexus to feature yoke steering with steer-by-wire technology, which it says delivers smoother control, improved visibility and a more engaging driving experience.
Beyond vehicles, Lexus continued to support creativity through the Lexus Design Award, which expanded into Wellington for the first time in 2025. The programme partnered with Victoria University and Massey University of Wellington, joining longstanding partners AUT and the University of Auckland.
Four new mentors from fashion and product design, including Kowtow and ACME, joined ambassadors Simon James and Scott Bridgens of Resident.
Looking ahead, Lexus aims to grow further with the arrival of the new generation ES, which will become the first Lexus in New Zealand to feature connected car services, allowing digital integration, remote functions and improved customer support.
“Whether it’s through design, technology or service, our focus remains the same,” says Davis. “We want owning a Lexus to feel easy and considered, from the day you drive it out of the showroom till the time you are ready to make the shift into your Lexus, we want to make sure we look after you.”
