Hang on to your steak and cheese, mate
Toyota’s history of adverts that tap into the Kiwi psyche continued with its campaign for the Hilux titled “Tougher Than You Can Imagine”.
Famous symbols of Kiwiana such as hokey pokey ice cream, steak and cheese pies, and the country store are all woven through the 2011 advert and its fantastical tale with a clever twist.
The campaign was created by Saatchi & Saatchi NZ and scored thousands of hits on YouTube and social media.
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