Ford's China expansion strategy

Ford has outlined the next phase of its China expansion strategy which revolves around SUVs, electric and connected vehicles and a new business model. Executive Chairman Bill Ford and CEO Jim Hackett shared the vision yesterday while in China this week to meet with employees, customers, dealers and government officials. “China is not only the largest car market in the world, it’s also at the heart of electric vehicle and SUV growth and the mobility movement,” said Bill Ford. “The progress we have achieved in China is just the start. We now have a chance to expand our presence in China and deliver even more for customers, our partners and society.” Ford plans to expand its product portfolio by introducing more than 50 new vehicles by 2025. The fleet will include 8 all-new SUVs and at least 15 electrified vehicles from Ford and Lincoln. And a new Zotye-Ford JV venture will deliver a separate range of affordable all-electric vehicles under a new brand. “From luxury Lincolns, to Ford cars and SUVs, to an all-new electric vehicle brand, we will meet the growing desire and need in China for great new energy vehicles,” said Jason Luo, chairman and CEO, Ford China. “Each of them will be safe, efficient, fun to drive and backed by an ecosystem that makes charging, sharing and servicing easy,” said Hackett. It was also announced that by the end of 2019, 100 percent of new Ford and Lincoln-badged vehicles in China will be connected through either embedded modems or plug-in devices. Company leaders also are working on broader infrastructure opportunities to improve future mobility experiences. “We are responding to the rapid pace of change by delivering increased connectivity and working to improve and simplify mobility for everyone,” Hackett said. “This builds on our commitment to deliver smart vehicles for a smart world, helping people around the world move more safely, confidently and freely.” “All of the actions outlined today reflect an unprecedented commitment to focus on the needs of consumers in China through a more fit and streamlined Ford,” he added. “They are proof of our dedication to grow our business in China.”