Enter all-new Impreza

The all-new Impreza arrives in New Zealand redesigned from the ground up with a new standard of technology, styling and capability.

From rally stages and ski-field car parks, the car has been a hallmark of Subaru history for the past three decades.

Now in its sixth generation, it has been recreated with a focus on delivering a sportier and more versatile offering for drivers.

Priced from $44,990, the hatchback boasts symmetrical all-wheel drive (AWD) and a two-litre direct-injection Boxer engine.

There’s an 11.6-inch touchscreen with satellite navigation, wireless phone charging and wireless Apple CarPla or Android Auto, Subaru Vision Assist, driver monitoring, leather upholstery with heated front seats, 18-inch alloys, a 360-degree view monitor and electric sunroof.

Wallis Dumper, Subaru of NZ’s managing director, says: “Historically the rally-inspired performance and reliability of the Impreza captured the hearts of enthusiasts in New Zealand.

“Fast forward to 2024 and the latest version still offers superior handling in all conditions, underpinned by AWD and encapsulated in a sporty design. Latest advancements mean it features the most modern safety tech, and Subaru reliability and retained value.”

The Impreza’s engine is complemented by a lineartronic transmission with an eight-speed paddle-shift manual mode. 

Subaru’s improved global platform instils a greater sense of confidence. The enhancement bolsters cabin strength and helps deliver a quieter, more comfortable ride.

The car comes equipped with the latest generation of the marque’s driver-assist system with an improved stereo camera and a new wide-angle monocular camera. Enhanced functionality includes a significantly wider field of view, speed-sign recognition and lane centring.

In addition, the driver-monitoring system provides another layer of safety and convenience to help further reduce the chance of accidents, while nine SRS airbags helps ensure the Impreza is well-equipped to better protect occupants.