Driver’s icy indignity

Getting your tongue frozen to a pole seems like child’s play compared to the indignity a motorist in this advert suffers.

After struggling with a frozen door lock, he decides to urinate on his car in the hope it will clear the ice but things do not turn out well.

The commercial for the Renault Megane, created by Publicis Net Paris, was designed to highlight the benefits of the vehicle’s hands-free key system. 

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