Chrysler celebrates centenary

Chrysler has officially celebrated turning 100 by recognising the people who have powered the brand to the century mark.

More than 1,500 employees came together at the Chrysler Technology Centre campus in Michigan, United States, to participate in a special group “birthday” photo honouring the thousands who have worked for the company over the decades.

Chris Feuell, chief executive officer, says: “Chrysler held a pivotal role in shaping both the automotive industry and American culture, standing as a symbol of innovation, resilience and breakthrough design for 100 years.

“From the revolutionary, powerful Hemi V8 engine to inventing the minivan and introducing innovations like Stow ’n Go seating, Chrysler has consistently pushed boundaries. 

“As one of the original Big Three, we’ve helped drive industrial growth and have left an indelible mark with vehicles like the Chrysler 300. 

“But Chrysler is more than a brand – it’s a legacy built by generations of passionate employees, and we’re proud to celebrate their contributions as we look ahead to an exciting new era for the next century.”

Employees at the photo event in June helped commemorate the “Chrysler Century of Innovation” with the dedication of a time capsule, a replica of the toolbox founder Walter P. Chrysler used early in his career.

The capsule has been filled with rare memorabilia and artifacts, including historic Chrysler brand and vehicle badges, historic brochures, merchandise and vehicle sketches.

A list of names of those participating in the group photo was also put inside the replica toolbox along with a letter from Feuell to future employees and customers.

Chrysler is planning a number of special displays and activations at automotive events across the US over the coming months to further celebrate its centenary.

It is also rolling out a seven-part Century of Innovation social media video series that looks at the trailblazers, iconic vehicles, ground-breaking concepts, technological innovations and historic moments from the company’s 100 years.