Building on strong foundations

GWM has announced the appointment of Andrew Gao as managing director for Australia and New Zealand.

He succeeds Charles Zhao, who will relocate to Europe after leading GWM Australia to a record seventh overall position in the new-vehicle sales charts across the ditch and securing the title of the number one Chinese automotive brand across ANZ.

Gao, pictured, took up the role from February 1 and has nearly 15 years of experience with GWM after having joined the company in 2011 before relocating to Australia in 2014. 

He has held senior leadership roles across sales, network development, product and brand functions, giving him an understanding of the local market and GWM’s global strategy.

“I am excited to take on the role of managing director for GWM Australia and New Zealand,” says Gao. 

“I sincerely thank Charles for the strong foundations he has established, from building a high-performing team to positioning Australia as GWM’s largest export market and transforming the brand. 

“I look forward to leading this exceptional organisation as we continue to build a healthy, sustainable and growing business.”

GWM notes its 2026 strategy will be based on four areas, which are strengthening the product range, dealer importance, enhanced aftersales capability and evaluating the customer experience.

Gao adds the brand will introduce “compelling new products” throughout the year that are locally tuned and optimised specifically for Australian and New Zealand customers.

“Our dealer network is central to delivering a best-in-class purchasing and ownership journey, and we will continue to invest in providing them with the tools, systems and resources required to succeed,” he continues.

“In parallel, we are focused on improving our aftersales operations through expanded parts warehousing and enhanced technical training. 

“Together, these initiatives will underpin our long-term commitment to delivering better vehicles, superior driving experiences, and outstanding value and service.”

GWM says it wants to become one of the top five automotive brands in Australia, which is one of its most important strategic overseas markets.