AdTorque Edge offers free help to dealers

Dealers can access AdTorque Edge’s marketing and data attribution platform, ALICE, free for six months as the company seeks to help automotive businesses battling the effects of the Covid-19 crisis.

The company says it wants to offer its support to those in the industry that are “doing it tough”. 

ALICE allows dealers to measure the effectiveness of their advertising investment, by presenting, tracking and matching every lead, from campaign through to test drive and sale.

AdTorque Edge claims its data gives insight into where businesses can afford to cut costs and raise efficiency.

“We understand that many dealers are doing it tough right now, so as an agency that works closely with the automotive industry, we want to do what we can to provide support,” says Todd Fuller, general manager.

“By offering a six-month subscription to our ALICE platform, we are giving dealers free access to a tool that they can rely on for invaluable data about their advertising campaigns and where their leads are coming from.

“Being able to track leads from the advertising source right through to test drive or sale enables dealers to understand which advertising is most effective, and therefore allows them to make more savvy decisions about how to spend their budgets in a way that gets the best bang for their buck.”

AdTorque Edge invites dealers to get in touch if they are interested in the ALICE offer.