Acadia sales steadily increasing
Feature-laden, loaded with specification and powered by a 3.6-litre V6-engine and a nine-speed automatic transmission, the new Holden Acadia is helping Kiwis arrive in five-star ANCAP safety and style all around the country.
“Acadia has made a real impact since launch and is differentiating itself from competitors thanks to its bold styling, all-round performance, creature-comforts as well as competitive price proposition,” says managing director of Holden New Zealand, Marc Ebolo.
“Sales of Acadia are building steadily and the new model has just enjoyed one of its best months since launch. Impressively, the majority of sales are of the highest-specification LTZ-V model, meaning an increasing number of Kiwi families are enjoying the functionality and versatility made possible thanks to this fantastic new addition to our line up.”
The seven-seat US-manufactured model features ventilated 10-way power adjustable front seats, attractive 20-inch alloy wheels, adaptive cruise control with stop and go, 360-degree camera, flexride adaptive suspension and a massive dual-panel sunroof.
“Feedback from new owners is that they love intuitive technology, the full suite of safety features, local tuning for our roads as well as the luxury of space, combined with versatile interior configurations as well as handy and thoughtful touches like traffic sign recognition,” says Ebolo.
The new campaign builds on the work that Holden has been doing as part of a transition from being renowned as a large passenger vehicle brand to a future-focus on SUV and LCV models, a strategy which is gaining momentum in the market.
“We announced at the start of the year a need to re-establish ourselves as a challenger brand, but one with a rich and diverse range of SUV and LCV models which can fulfil a wide and varied array of customer requirements,” says national marketing manager, Marc Warr.
“We’re six months into this re-imagining and there is a fresh energy being driven by head office percolating through the network, one which thrives on a desire to push boundaries, to be adventurous – and to have fun.
“The proof is in the pudding, as we have enjoyed a particularly busy few months of sales and brand activity, including a hugely successful Fieldays and the debut of the Colorado Rox.
“The Rox, together with its matching custom-built roadshow event trailer – complete with BBQ, TV, and Bluetooth sound system bar leaner - has since embarked on a nationwide tour and our dealer partners can’t wait to feature the super-truck in their respective communities.
“All indications are that we’re in for some really exciting, and very fun, times ahead as we continue on our journey of transformation.”
