Weekly insights for dealers

The best-performing dealership in the country last week had 82 per cent of its stock priced “on market”, according to figures from Apexdealerdata.com.

In contrast, the worst performer had only five per cent of its cars in the same category and 80 per cent priced below market.

The figures are part of the first Apexdealerdata.com market report, which after this week will be appearing every Monday on Autofile Online with statistics and charts to show what’s happening across the country.

Apexdealerdata.com is a new AI-driven data platform designed for the local automotive industry that provides market figures to help businesses make informed decisions, especially around the buying and selling of vehicles.

Matt Grant, chief executive, says its system categorises the pricing of vehicles as higher, on market or lower.

Higher means above what the market is paying, which he describes as a risky strategy “because if the market moves you are left in no man’s land and the stock will take longer to sell”.

On market is what the platform’s AI-driven decision engine works out as the best price to get the fastest return and most value for a car. Lower is below what the market is paying “and has been proven to decrease the chance of a sale by more than 80 per cent in most cases”.