Top-performing dealers celebrated
Mitsubishi Motors NZ's (MMNZ) top-performing dealers from among its ranks have been heralded for their contribution to the brand’s success.
Within a group that collectively achieved 8.4 per cent market share for FY2018, with 12,954 sales, were eight outstanding performers, who led the front line across every aspect of their businesses – in sales, customer satisfaction, finance and service.
Those dealers have been awarded MMNZ’s highest accolade and named "Diamond Dealers" for 2019.
The winners are Mexted Mitsubishi (Tawa), Bay City Mitsubishi (Tauranga), McVerry Crawford Palmerston North, Piako Mitsubishi Rotorua, Piako Mitsubishi Morrinsville, Archibald Mitsubishi (Kaitaia), Delaney Mitsubishi (Paraparaumu – Parts & Service), Baigent Motors (Matamata – Parts & Service).
“The success of the Mitsubishi brand in New Zealand is a shared success. We are extremely proud of our dealers and their unwavering drive for excellence,” says MMNZ chief operating officer Daniel Cook. “It takes a lot to maintain good results; it takes even more to better those results year after year.
“Our Diamond Dealer Awards programme is designed to recognise these achievements and to incentivise the continued push required within each dealership to reach our collective goal of 10 per cent market share – an ambitious but achievable target.”
Mexted Mitsubishi (Tawa) – Alan and Helen Mexted
Mexted Mitsubishi retakes its seat at the top table after several years of coming close. While others have pipped them to the post in holding aloft the diamond dealer trophy, Mexted has been leading the way when it comes to service, winning the excellence in customer service award in 2016, 2017, 2018 and again this year.
Mexted’s Michael Strudwick was named Best Service Advisor in MMNZ’s inaugural technical skills competition in 2016 and reclaimed the title in 2018, while John Baker claimed best parts advisor in 2017.
Bay City Mitsubishi (Tauranga) – Aaron and Angela Chatfield
Aaron and Angel Chatfield take home their sixth consecutive diamond dealer trophy, having delivered exceptional results from a facility under redevelopment through sheer tenacity and exceptional leadership. This pair have quickly made winning a habit, not missing a beat since taking over the dealership in 2014.
McVerry Crawford Palmerston North – Tom and Amy McVerry
This family dealership has enjoyed an exceptional year on all fronts of the business, achieving top new vehicle Sales within its group, as well as overall parts excellence. This is their first diamond dealer award since 2014, and they’ve taken it in some style.
Piako Mitsubishi Rotorua – Nigel and Michelle Rumpler
After being named finance dealer of the Year in 2018, Nigel Rumpler and his team have topped their group for market share and claimed the ultimate prize – a realisation of the team’s determined effort to make a quick return to the winners’ circle, following their last appearance in 2016.
Piako Mitsubishi Morrinsville – Darrell and Catherine Russell
Darrell and Catherine Russell may need a new shelf in their trophy cabinet – or a larger cabinet altogether – as they head home with their ninth consecutive diamond dealer award out of a total of ten.
This dealership proves that operating in a town of less than 10,000 needn’t restrict business – especially with trusted parts and service support from Jono and Amiee Taaffe at nearby Piako Mitsubishi Te Aroha.
As the first dealership in Australasia to sport Mitsubishi Motors’ new global visual identity, on brand-new premises, the Russells have plenty of reasons to be proud of their continued success.
Archibald Mitsubishi (Kaitaia) – Andrew Archibald and Inna Shibiloua
Since last winning top prize in 2014, the dealership operation has been passed down the family tree. In a short space of time, Andrew Archibald has stamped his own mark on the business to take this network leader to even greater heights.
A huge 38 per cent per cent market share has help propel the team to the top, underpinned by a solid all-round performance in aftersales and support.
Delaney Mitsubishi (Paraparaumu – Parts & Service) – Brent and Rachel Delaney
MMNZ’s commitment to ensuring the best after sales care in the country continues to be upheld by this high-flying crew on the Kapiti Coast. Brent and Rachel Delaney are well known within their local community and renowned for the high level of service they provide. Their unstinting commitment to customer service makes them deserving winners of a third consecutive parts and service diamond dealer Award.
Baigent Mitsubishi (Matamata – Parts & Service) – Justin and Catherine Scelly
With a diamond dealer win in 2016, Justin and Catherine Scelly know what it takes to be the best. Strong supporters of MMNZ’s aftersales initiatives, the Scellys are among the network’s most innovative operators, putting their customers at the heart of everything they do. Their continued dedication to going the extra mile for their loyal rural base sees them return to take the second parts and service diamond dealer award of 2019.