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Stellantis ‘committed’ to Trident

Company says Maserati faces challenges in “transition towards electrification”.
Posted on 02 August, 2024
Stellantis ‘committed’ to Trident

The Stellantis Group says it has no intention of selling Maserati, just as there is no intention of aggregating the Trident brand with other Italian luxury groups.

The group adds it holds an “unwavering commitment” to Maserati’s future as the unique luxury marque of the 14 Stellantis brands.

It says Maserati is in a transition period towards electrification with its Folgore BEV programme.

At the moment, the marque offers GranTurismo and GranCabrio in ICE, pictured, and BEV versions, the Grecale in ICE, mild hybrid and BEV versions, and confirms successors of the Quattroporte and Levante are also in preparation.

The statement from Stellantis continues: “Maserati's mission is to write the future of mobility through the best performance in the luxury segment, focusing on the desires of its customers. To achieve its goals, the brand precisely targets a highly specific audience.

“Maserati is, therefore, setting up a series of initiatives to expand its presence in the global market to strengthen the brand image and to underline the uniqueness of its products. Maserati is facing a major challenge and must remain focused on its objectives in the coming months.”

Stellantis adds each of its 14 iconic brands has a 10-year horizon to build a profitable and sustainable business “while recognising that market volatility and temporary situations may cause fluctuations”.