Ride across the Spider-Verse

Hyundai and Sony Pictures are joining forces again on Spider-Man: Across the Spider-Verse, with the animated movie featuring a flying version of the Prophecy concept electric car.

The collaboration stems from a global promotional partnership between the two companies, which started in 2020 to showcase the marque’s human-centred mobility vision via product and technological innovations.

The movie also features several of Hyundai’s future concepts for revitalising cities, including advanced air mobility, a new form of mobility utilising airspace to reduce transit time, purpose-built vehicles, an urban-mobility device to accommodate diverse lifestyles and Hub, a space for mobility transfer and community activities. 

In addition, the flick has a fictional self-driving robotaxi based on the Hyundai Pony, the brand’s first proprietary model.