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Overall new sales down 60%

Changes in government policy contribute to year-on-year decline, while Toyota and Ford lead market.
Posted on 03 July, 2024
Overall new sales down 60%

The trend of declining new-vehicle registrations continued in June, reports the Motor Industry Association, with the lowest sales for that month in more than a decade. It’s the fourth month in a row that the numbers have declined. 

At 9,423 units, last month came in 60 per cent lower than June 2023’s total of 23,560, albeit that was the highest month ever recorded due to pending changes to the clean car discount.

That said, June 2024’s total was 21.8 per cent lower than June 2022’s total of 3,151 units. Year to date, this year is down by 26.2 per cent on 2023, or by 22,235 units, and is 23.5 per cent lower than 2022 – or by 19,329 units.

The top three market leaders in June were Toyota with a 20.8 per cent market share and 1,964 units. It was followed by Ford with 14 per cent and 1,319 units, and Mitsubishi on 11.8 per cent and 1,116 units. 

Last month’s breakdowns included light passenger vehicles on 6,067, light commercials with 2,762 and heavy commercials on 594. 

Of those totals, 548 were battery electric vehicles (BEVs) for a 5.8 per cent market share, 227 were plug-in hybrids (PHEVs) for 2.4 per cent, 2,115 were mild hybrids for 22.4 per cent and 6,533 were ICEs for a market share of 69.3 per cent.

June’s top three segments were pick-up/chassis cabs with 25.3 per cent, medium-sized SUVs with 21.7 per cent and compact SUVs with 18.6 per cent. 

When it came to light-passenger vehicle buyers, 2,973 units were by businesses for a 49 per cent market share. Private buyers were next with 2,585 and 42.6 per cent.

Last month’s top three BEVs were the Tesla Model 3 with 67 units, Hyundai’s Kona, pictured, on 62, the BYD Atto 3 with 47, Hyundai’s Ioniq 5 on 41 units and Tesla’s Model Y with 40.

As for PHEVs, Mitsubishi’s Outlander and Eclipse Cross each had 44 units, followed by BYD’s Sealion on 21, Porsche’s Cayenne on 13 and BMW’s X5 on 10.

June’s top hybrid was the Toyota RAV4 with 556 units, followed by Toyota’s Highlander on 153, Suzuki’s Swift with 135, the Hyundai Tucson on 120 and Toyota’s Corolla on 114.