‘Opposites united’ design

Kia has revealed full images of the exterior and interior design of the K4, its next-generation compact sedan.

Vertical headlamps, positioned at the extreme edges of the front, contribute to the creation of a wide ultra-confident stance, while the daytime running lights integrate with horizontal chrome strips.

The latest iteration of Kia’s star-map lighting technology, based on a “constellation” theme, creates a further evolution of the brand’s signature “tiger face”.

Vertical lamps are positioned at the extreme ends of the vehicle, cut vertically downwards towards a wide, technical bumper. The air diffuser incorporated into the bumper completes the picture with its graphical design.

Kia’s “opposites united is exemplified” by the K4 where the expected concept of a driver-oriented cockpit meets the unexpected layout design.

Instead of the traditional form of driver-orientation of screens and controls angled towards the motorist, this interior separates the driver from passenger with a bold graphic split. 

This division creates a distinction between the two spaces – the driver cockpit, which is technical and machine in character, from the passenger cabin, which is “comfortable and human”.

The dashboard is dominated by a large central screen and a central console further emphasising the split between the driver and passenger environments. 

The global premiere of the Kia K4 will take place at the New York International Auto Show on March 27.