No price change for most clients
Trade Me Motors says it has provided “clarity and support” to dealers as market conditions remain unsettled by announcing a series of pricing and package decisions designed to offer stability and flexibility for clients.
Jayme Fuller, client and industry director, says the announcement takes into consideration unprecedented levels of uncertainty in New Zealand’s automotive sector.
“We know conditions are still pretty unsettled across the market right now,” says Fuller, pictured. “We’ve been listening and watching the macroeconomic landscape closely.
“With that in mind, we’ve made the decision to defer any pricing changes for all dealers that were not on our previous Get Ahead promotion.
“This means there will not be a July 1 or August 1 price change for the majority of our clients. The intent is simple. We want to give the industry some breathing room and see how things settle.”
At the same time, Trade Me Motors says it recognises some car dealers who leveraged substantial promotional pricing arrangements in the past now face an imminent expiration of that promotion.
Fuller says: “We know this could mean a difficult decision, so we want to make it easier.
“For those dealers, we are extending the Get Ahead promotion. Dealers will be able to remain on their current package with just a 10 per cent price adjustment, still maintaining a significant discount to the existing package rate card.
“This extension will run all the way through to January 1, 2027, providing a further six months at these highly preferential rates.”
Importantly, all package refreshes and new products announced on April 7 will still be rolled out to help dealers retain the best profit in stock they source.
This includes access to the AutoGrab platform now being available on all packages, and the two new products available for the Premium and Ultimate packages.
One is Watchlist Activator. This gives dealers an all-new way to engage watch-listers directly rather than waiting for those active watchers to reach out.
The other is AutoGrab Recapture. This enables dealers to see when past vehicles they have sold re-enter the market to provide a pipeline of known stock to buy.
“Trade Me will continue to monitor conditions and stay close to the industry,” adds Fuller. “We will reconnect in early July to share an update and talk about what’s next.”
