New logo heralds changes at marque

Peugeot has revealed a new logo to coincide with the marque’s desire to move upmarket and electrify more of its vehicles.

The logo for the world’s oldest surviving automotive brand, which was founded in France in 1810, now features a coat of arms adorned with a lion’s head.

It is the 11th branding change for the carmaker since 1850, with the last revamp happening in 2010.

Peugeot says the new look reflects its bold electrification strategy – the company has committed to offering an electrified variant across its entire model line-up by 2025 – and its desire to enhance the ownership experience through new technologies.

All new models, starting with the Peugeot 308 that is due to make its world debut this year, will carry the logo. The marque is also launching a new website, as well as a lifestyle collection of clothing and accessories. 

“The new design is part of Peugeot’s latest brand identity developed around the concept of ‘time’ and living in the moment,” the company says.

“The current logo needed to change to crown the brand's move upmarket.

“After having completely overhauled its vehicles over the last 10 years, Peugeot is redesigning its logo to keep pace with its products.”