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New director for Turners

Media executive joins company to “build board expertise” and ensure a succession plan is in place “when required”.
Posted on 27 October, 2021
New director for Turners

Turners Automotive Group has announced that Lauren Quaintance has been appointed into an emerging director role. 

Quaintance, pictured, is an award-winning journalist and media executive turned entrepreneur and content marketer. 

Most recently, she has been the co-founder and managing director of Storyation, which is a leading digital content marketing agency with offices in Auckland and Sydney. 

Storyation was named an Australian Financial Review Fast Starter – one of the 100 fastest growing businesses in Australia – and was sold to ASX-listed NewsCorp Australia in late-2019. 

“We are excited to be able to bring Lauren into the team and, given our strong focus on digital investments and capability, we are confident she is going to add enormous value to the organisation,” says Turners chairman Grant Baker. 

“We think her journalistic pedigree combined with digital-marketing experience and entrepreneurial bent fits well with Turners’ direction and culture.

“The emerging director role is an excellent way of building board talent, knowledge and expertise and ensuring there is a succession plan in place when required.”

Quaintance says: “I’m really looking forward to building on my governance skills and working with a company with such strong heritage. 

“The company has made a strong push into digital and I’m looking forward to helping the team enhance and develop this thinking further to deliver real benefits for customers and drive value for shareholders.”

Quaintance was named entrepreneur of the year at the 2018 B&T Women in Media Awards in Australia.

She has also had an extensive career within media having worked for Fairfax, now Nine Entertainment Company, in Australia in senior-management positions, including general manager and managing editor. 

She previously worked for The Sunday Times in London and edited some of the highest-circulating magazines in Australasia, including the Sydney Morning Herald’s Good Weekend magazine and Metro in Auckland.