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New boss for BMW Group NZ

Executive with experience in Germany and Canada looks forward to working with dealer network down under.
Posted on 09 February, 2022
New boss for BMW Group NZ

Adam Shaver has been appointed as the new managing director of BMW Group New Zealand and will take up the role from March 1. 

He will replace Karol Abrasowicz-Madej, who has been in the position since September 2018 and is embarking on a new career direction outside of the BMW Group.

Shaver, pictured, began his career with the BMW Group in Toronto, Canada, in 2002 and since then he has held senior roles with the BMW and Mini brands in that country and in Germany.

His experience includes positions in product management, price and volume planning, and four years as director of Mini Canada. Most recently he has been responsible for global marketing planning and steering for Mini in Munich. 

He says he is delighted to be appointed to the role in what he describes as “one of the strongest markets in the world for uptake of both electrified models and BMW M models”. 

“I look forward to working closely with our dealer network to build on the success of the BMW Group in New Zealand while continuing to drive positive results with an ongoing commitment to deliver outstanding experiences for our customers.”

Hendrik von Kuenheim, senior vice-president region Asia Pacific, Eastern Europe, Middle East and Africa, says he is thrilled to have Shaver joining the senior management team. 

“His diverse international experience across our brand portfolio puts him in a strong position to lead BMW Group New Zealand just as we continue to enhance our electrified vehicle offering in parallel with ongoing delivery of exceptional customer service.  

"I would also like to take this opportunity to thank Karol Abrasowicz-Madej for his contribution and strong leadership in transforming and driving the business forward during his tenure with the BMW Group. 

“He deserves special tribute for helping the group achieve continued growth in the face of the global pandemic.”