Name change for trucking organisation

The Road Transport Forum, which represents trucking operators across the country, has been rebranded as Ia Ara Aotearoa Transporting New Zealand.

Nick Leggett, chief executive, says the decision to change the organisation’s name was made to better reflect road freight transport’s vital role in the economy.

The rebranding includes a new website – www.transporting.nz – and new email addresses, which will be advised to industry. 

Ia Ara Aotearoa translates as “each and every road of Aotearoa”, with the group suggesting every road across our country will be driven on by a freight vehicle.

The industry body was set up in 1997 as the Road Transport Forum, in order to provide unified national representation for several regional trucking associations, and it has often been referred to as the RTF.

“That name and logo reflected that time, and the new name and logo better embrace the mood and culture in Aotearoa New Zealand today,” says Leggett.

“The Ia Ara Aotearoa Transporting New Zealand logo has been designed as a modern, dynamic brand reflecting the role of the road freight transport industry. The arrows represent the North and South islands and the vital road links that the industry provides for the economy and commerce in New Zealand.

“The name is represented in English and te reo Maori, appropriate for any new brand in Aotearoa New Zealand.

“The verb transporting in the name shows the action and movement that are part of the industry 24/7.”