Mini cheers $5m online sales success
Mini Australia and New Zealand is celebrating more than $5 million in sales since launching an online shopping tool in response to the Covid-19 pandemic.
The interactive option for car buyers has recorded 81 orders since its introduction in April 2020 and comes as more consumers are heading online to make purchases.
Travel restrictions caused by Covid-19 lockdowns and the need for contactless trading at heightened alert levels has disrupted the traditional buying model this year.
As a result, Mini Australia and New Zealand introduced an online deposit mechanism for consumers to express interest in new models without leaving the comfort of their homes.
The system is available around the clock and allows people to choose a car and specification on the company’s website, and their preferred dealer.
Brett Waudby, general manager, says: “Just as the original Mini paved the way for compact, fuel-efficient and fun cars amid a global oil crisis in the 1960s, Mini’s latest online sales model shows we are sensitive to the times, adapting the way we interact with our customers quickly while also not removing any of that great Mini character.”
Mini’s latest sales model is part of the larger BMW Group’s strategy to expand online services and create a digital and emissions-free future.
