Marques ready for kick off
Hyundai Motor Group affiliates Hyundai Motor Company and Kia Corporation have extended their partnership with Fifa through to 2023.
The two marques are official mobility partners for the Women’s World Cup in Australia and New Zealand, which builds on the companies having supported the 1999 and 2007 tournaments through sponsorships.
“Women’s football has made great strides over the years, building its own independent following and prospering more than ever,” says Karl Kim, president of Hyundai Motor Group.
“We are proud to be on this journey with the great sport of football for the past 24 years and look forward to supporting women’s football for years to come.”
As Fifa’s official mobility partners, Hyundai and Kia will facilitate transportation operations in both countries, and will offer a diverse range of eco-friendly vehicles to move teams, officials, VIPs and guests between venues.
Hyundai Motor will deliver a total of 371 vehicles – 235 in Australia and 136 in this country. Kia will provide 223 – 119 across the Tasman and 104 in New Zealand.
Cars from both marques will also be displayed in brand-activation areas at stadiums. Hyundai will show its all-new Kona and the Ioniq 6 dedicated all-electric model, which is the 2023 world car of the year.
Kia will show two EVs – the new EV9 and EV6 GT, this year’s world performance car of the year.
In addition, the iconic Fifa Women’s World Cup trophy was displayed at Hyundai’s site during National Fieldays on June 17. Hyundai has also provided vehicles for the trophy tour’s stops in Hamilton, Wellington and Dunedin.
As part of its sponsorship, Hyundai Motor Company is teaming up again with the Fifa Museum. This year marks the fourth collaboration between the two following world-cup exhibitions held in Moscow in 2018, Paris in 2019 and Doha in 2022.
The exhibition will be held at the Fifa Fan Festival in Sydney for the duration of the tournament in celebration of females in football and the development of the Women’s World Cup.
Meanwhile, Kia will promote the competition through its brand ethos of “movement that inspires”, with the marque conducting local marketing campaigns here and across the ditch.
Kia will also oversee the official match-ball carrier programme. It will partner with local grassroot entities to provide an experience that allows children to carry the ball onto the pitch, walking alongside players and referees.
In addition, Kia will launch a digital campaign promoting female footballers as role models for youngsters with the aim of developing future leaders of the women’s game.
