Marque sets electric goal

Nissan is pressing ahead with plans to only sell battery electric vehicles (BEVs) in Europe by 2030 and says all new models on the continent from now on will be all-electric.

With the capability to design, engineer and build vehicles in the UK, the switch will also support Nissan’s drive towards carbon neutrality.

Makoto Uchida, Nissan president and CEO, says: “EVs powered by renewables are key to us achieving carbon neutrality, which is central to our Ambition 2030 vision. 

“Nissan will make the switch to full electric by 2030 in Europe – we believe it is the right thing to do for our business, our customers and for the planet.”

The marque’s pledge comes as it continues to invest in its European design and R&D teams, most recently highlighted by the unveiling of the Concept 20-23, pictured.

The sporty, urban EV concept celebrates the 20th anniversary of the Nissan Design Europe (NDE) studio opening in Paddington, London.

An investment programme of more than €40 million (NZ$71m) is ongoing across NDE and the nearby Nissan Technical Centre Europe.

Under Nissan Ambition 2030, the marque plans to introduce 27 electrified models, including 19 BEVs by the end of the decade.

In this period, Nissan is also introducing cobalt-free technology, which it says will cut the cost of EV batteries by 65 per cent by fiscal year 2028.

One-third of the million-plus Nissan EVs sold around the world have been in Europe, with the Ariya and the Townstar van the latest BEVs to hit the market. 

Its commitment to make the shift for its models in Europe comes after the UK government recently pushed back a planned ban on the sale of new petrol and diesel-powered vehicles from 2030 to 2035.