Marque embracing AI
Jaguar Land Rover (JLR) has announced a collaboration with Everstream Analytics, an industry-leading mapping and risk-analytics expert, which will embed AI into its supply-chain management.
With this technology, JLR can monitor its supply chain in real-time to help avert any future global issues, thereby protecting the production of its current models and next generation of battery electric vehicles.
The technology analyses data using a combination of AI, predictive analytics, machine learning and human intuition to plot emerging incidents, such as natural disasters, strikes, data breaches and export issues on a map of the world to alert JLR to any potential impact on its supply chain.
This capability takes measures to avoid any industrial disruption, which could impact production and increase costs.
The unprecedented Covid-19 pandemic and semi-conductor crisis has caused huge disruption to the automotive supply chain.
Through the work of its teams dedicated to securing supply, JLR is now emerging from this period of enabling quarterly growth in production and wholesale volumes since the third quarter of the 2023 financial year.
It is introducing the Everstream technology as part of a wider strategy to build a state-of-the-art and digitally enabled supply ecosystem delivering end-to-end visibility and security.
Using Everstream’s insights, JLR has already taken positive action to avoid disruption at ports to support delivery of vehicles to clients.
Barbara Bergmeier, the company’s executive director of industrial operations, says: “As part of our Reimagine strategy, we are building a robust digital-first operations ecosystem consisting of advanced technology and long-term strategic relationships that gives us end-to-end visibility of global shocks in an increasingly unpredictable world.
“Through our collaboration with Everstream Analytics, we are harnessing the power of AI to proactively manage risks before they cause disruption to production, ensuring we’re resilient and can deliver on the commitments we make to our clients.
“This foresight will become even more critical as we develop a new value chain around our next generation ultra-desirable modern luxury electric vehicles.”
Julie Gerdeman, chief executive officer, Everstream Analytics, adds: “The global value chains serving electrified vehicles are among the most complex to navigate.
“Our AI-driven supplier visibility and insights empower JLR to proactively mitigate risks, enhance agility and promote supply-chain resilience. We are proud to partner on their journey to drive positive, sustainable change in the automotive industry.”
JLR’s Reimagine strategy is delivering a “sustainability-rich vision of modern luxury by design”.
A spokesman explains: “We are transforming our business to become carbon net zero across our supply chain, products and operations by 2039.
“We have set a roadmap to reduce emissions across our own operations and value chains by 2030 through approved, science-based targets.
“Electrification is central to this strategy. Before the end of the decade, our Range Rover, Discovery, Defender collections will each have a pure electric model, while Jaguar will be entirely electric.
“At heart, we are a British company with two design and engineering sites, three vehicle manufacturing facilities, an engine manufacturing centre and a battery assembly centre in the UK.”
The marque also has vehicle plants in China, Brazil, India, Austria and Slovakia, as well as seven technology hubs globally. JLR is a wholly owned subsidiary of Tata Motors Ltd, part of Tata Sons.
