Listings website gets upgrade
Auto Trader has launched an improved website with it focusing on three key aspects – innovation, user experience and driving results.
The company says the aim of its new platform, pictured, is to ensure a “seamless and efficient” experience for buyers and sellers in the automotive market.
It seeks to streamline the selling and buying process by using “cutting-edge features and tools, empowering Kiwis to make more informed decisions”.
The new Autotrader.co.nz site has been designed with buyer experience in mind, providing an intuitive and visually engaging interface.
Ross Logue, managing director, says: “We are excited to launch our new website, which embodies our commitment to offering the latest technology, and always improving and offering the best results for our dealers nationwide.
“Our platform has been built from the ground up to provide a unique experience for car buyers and support their journey in finding the perfect vehicle.”
Logue adds driving results for buyers and sellers is a critical component of the new site. The platform leverages advanced data analytics to optimise listings and improve the overall success rate for sales.
“Auto Trader offers tailored advertising solutions for dealerships across New Zealand, ensuring their vehicles are seen by the right car-buyer audience.”
