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Kia takes on Hilux ads

FRIDAY FUNNY: Sporting legends and plenty of sledging part of campaign for new ute. PLUS – video
Posted on 19 April, 2024
Kia takes on Hilux ads

The marketing folk at Kia NZ kept pretty quiet before it was officially revealed the marque will launch a ute down under in 2025.

The same cannot be said, however, about their counterparts across the ditch and their teaser campaign about its name, the Tasman.

A video, which captures the spirit of the wild west by being set in an outback pub, features a plethora of sports legends – with a fair amount of Aussie sledging – claiming the ute should be called after themselves.

The promo also echoes back Toyota’s infamous “bugger” ads of years past with the word featuring at least twice, an obvious dig at the Hilux. Fun times ahead, perhaps.

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