Jaguar Land Rover and Emirates join forces

Jaguar Land Rover (JLR) and Emirates Skywards have joined forces to offer customers a range of new incentives as part of a world-first partnership.

JLR customers will be able to earn Skywards miles when purchasing a new vehicle which, in some cases, would be enough for a return trans-Tasman flight or a one way Auckland to Bali flight in economy class.

Other benefits include event hosting, customer driving experiences, and exclusive chauffeur services for flights. There are also advantages regarding sports experiences such as the ASB Tennis Classic, where both Jaguar and Emirates are sponsors.

Meanwhile, Emirates customers will qualify for special offers on new Jaguar Land Rover vehicles.

Jaguar Land Rover NZ general manager, Steve Kenchington, said the new service and loyalty model is a first for both Jaguar Land Rover and Emirates.

“We are developing an entirely new service and loyalty model for both Jaguar Land Rover and Emirates which is expected to offer significant levels of new benefits to our mutual customers."

“It will mean our customers can be managed on the ground as well as in the air, providing a more premium experience for international travellers.

“We will also be introducing new driving experiences and looking at other ways in which this partnership can enhance the opportunity for our customers."