Isuzu's long-term dominance

Isuzu Trucks have cemented their dominance over the New Zealand market by achieving an unprecedented 18-years as number one. “Since the year 2000, Isuzu Trucks has been the top selling truck brand in New Zealand, which is an unprecedented achievement,” said General Manager of Isuzu Trucks New Zealand, Colin Muir. “There are very few brands in the entire automotive industry, even considering a global perspective, which can claim such dominance.” Isuzu Trucks and its dealers achieved 1,305 registrations for the year, which is a new record - beating the old record which was set only last year.  This resulted in Isuzu enjoying a 25.6 per cent share of the new truck market, meaning just over one of every four new trucks sold were from the Isuzu brand. “The quality, performance and all-round durability of Isuzu Trucks has contributed to this ongoing success, as has a dealer network which is really stepping up in terms of exceeding customer expectations,” said Mr Muir. “We’re really excited about our prospects heading into 2018, especially with a new offering in the Euro dominated HPMV tipper market with the newly launched 500+ HP CYZ530 6x4.  We have every confidence we can continue this remarkable run of form.”