In-car virtual reality grows
Mercedes-Benz and Google Cloud are expanding their partnership to introduce new conversational capabilities to the MBUX Virtual Assistant.
Built using Gemini on Vertex AI, Google Cloud’s Automotive AI Agent has been tuned for the automotive industry.
It can reference information from Google Maps to give users more detailed and personalised responses about navigation, points of interest and more.
The maps platform provides Mercedes-Benz owners with information about 250 million places globally. The map is updated nearly in real time with more than 100m changes made to it daily.
With the enhanced search and navigation experience, users can converse with the MBUX Virtual Assistant and get answers to questions such as, “could you guide me to the nearest fine-dining restaurant for a unique culinary experience?”.
The experience will be available in the virtual assistant with Mercedes-Benz’s new CLA series later this year. Automotive AI Agent will also enable the MBUX to handle multi-turn dialogue and can retain memory of conversations.
