Harley-Davidson release 13 new models
As American Motorbike manufacturer Harley-Davidson goes into its 115th year of business it has released five new touring bikes and eight cruisers in celebration, in a move the company says is the biggest product development project in its history. The company is embarking on a social media based advertising strategy that will see celebrities “unboxing” their new motorbikes live online, under a typically Harley-esque hashtag, #Freedommachine. Harley says that its new soft-tail cruisers take inspiration from Harley’s 115 years of history. The new models will sport stiffer and lighter frames to better harness the torque of the newly developed 1750cc and 1860cc “Big Twin” engines. Harley’s manager of product portfolio Paul James says that the new 2018 line-up reflects the company’s mission to attract current and new riders. "These bikes were designed to celebrate the universal pursuit of independence, authenticity, individuality of riders, with innovations that deliver an unbeatable riding experience for them on the open road." In a press release provided by Harley-Davidson the following models were outlined:
- FAT BOY®:Ripped and refined satin-chrome finishes deliver a bold, muscular styling statement showing off its powerful engine and new and improved ride and handling.
- HERITAGE CLASSIC:Blacked-out styling of vintage 1950s Harley-Davidson models updated with a modern edge.
- LOW RIDER®:Inspired by '70s-era custom choppers but lighter and faster with corner-carving handling unimaginable back in the day.
- SOFTAIL SLIM®:Pays homage to post-war custom bobbers with a narrow rear end, trimmed front fender, solo seat and minimal chrome.
- DELUXE:Classic high-line showstopper glistens with bright chrome while delivering the ride of a seriously modern machine.
- BREAKOUT®:Takes long, lean muscle to a modern edge with more lean angle and agility.
- FAT BOB®:Asphalt-eating traction, pothole-devouring suspension, agile cornering and a blacked-out take-no-prisoners look
- STREET BOB®:Youthful and rebellious, Street Bob is a stripped down, blacked-out bobber.
