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Ford clinches double

Blue oval emerges as best-selling marque in new commercials market and also has leading model.
Posted on 01 March, 2024
Ford clinches double

Registrations of new commercial vehicles climbed by 13.5 per cent last month to 3,711 units, when compared with the 3,269 achieved during February 2023.

The top model was once again Ford’s Ranger, pictured, with 955, up by 11.2 per cent from 859, followed by Toyota’s Hilux in second with 692, down by 18.2 per cent from 846.

Mitsubishi’s Triton was third on 437 for a 90 per cent jump, with the Nissan Navara and Toyota Hiace completing the top five on 219 and 160 sales respectively.

Year-to-date, the Ranger now has 2,426 registrations and a 29.5 per cent market share and the Hilux is on 1,350 and 16.4 per cent.

Ford was also last month’s top-selling marque for new commercials with 1,093 units, which was up by 17.3 per cent from 932 a year ago.

Toyota was next on 898 units, followed by Mitsubishi with 437, Nissan on 219, and Isuzu notching 218.

Overall, there have been 8,235 commercials registered so far this year, an increase of 27.4 per cent when compared with the 6,466 units in the same period of 202.

Ford leads the year-to-date chart with 2,696 registrations and 32.7 per cent of the market, ahead of Toyota on 1,852 and 22.5 per cent.

Surge for used sector

As for used-imported commercials, there were 653 units registered in February for a year-on-year increase of 37.2 per cent from 476.

It takes the sector’s year-to-date total to 1,340, which is up 53 per cent from 876 over the first two months of 2023.

Toyota was the best-performing marque last month with 309 registrations and a market share of 47.3 per cent, with Nissan next on 146 and 22.4 per cent.

The Toyota Hiace was the top model with 35.8 per cent of February’s market thanks to 234 sales, which was up from 120 a year ago.

Nissan’s NV350 was next with 95 and a 14.5 per cent share of activity, while the Toyota Regius was third on 41 units.

So far this year, Toyota tops the marques’ ladder with 2,386 sales and 46 per cent of all registrations, while its Hiace is the leading model on 1,735 units and a 33.4 per cent market share.