Film parody pushes autonomous driving
The NFL Super Bowl is renowned for its car adverts during the commercial breaks but Cadillac proved a snip above the rest this year.
The carmaker parodied the classic 1990 film “Edward Scissorhands” to promote the autonomous functions of its new all-electric Lyriq EV during the sporting showpiece on February 8 (NZT).
Timothee Chalamet stars as Edgar, the son of Edward, in the commercial and Winona Ryder reprises her role as Kim Boggs.
An amusing montage shows Edgar slicing a pineapple for his mother, accidentally deflating a ball, getting his hands caught in a chain-link fence and driving a car via virtual reality goggles.
In the end, despite his lack of dexterity and destructive serrated fingertips, the Lyriq's “hands-free super cruise” lets him get behind the wheel without any problems.
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