VW’s entertaining health message
Volkswagen Vans helped get a vital health message across while also raising a smile when it teamed up with a testicular cancer charity for an advertising campaign.
The commercial was designed to promote the efforts of Balls to Cancer by urging drivers to take as much care of their health as they do their vans.
It plays out at a VW van service centre, where the attendant is detailing the maintenance work performed to the driver upon pick up.
When told, “You’re good to go, unless there’s anything else?”, the van owner replies, “Actually, could you have a look at these as well?” and drops his trousers.
The light-hearted commercial, which was shown in the UK in 2018, was created by Adam & Eve/DDB to coincide with Male Cancer Awareness Month
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