Centre to experience Cadillac
New Zealand’s first Cadillac “experience centre” has been revealed, with the bold and vibrant space set to open on Karangahape Road, Auckland.
In keeping with the brand’s ethos, the facility isn’t located on a traditional “auto alley” or a vast footprint in outer suburbs.
Instead, the experience centre will “feel at home among the fun and funky boutiques, bars and restaurants along one of Auckland’s most lively and energetic streets”.
The two-storey, colonial-style building features an exposed brick facade and large glazed windows that allow for ample natural light.
The centre is being crafted in partnership with design and architecture practice Gensler. The award-winning global firm was also responsible for designing Cadillac’s first European showroom in Zurich, Switzerland.
And Gensler has led the transformation of Cadillac’s space in the Rosebery Engine Yards in New South Wales, Australia, which will open early next month.
Inside the Auckland centre, textured greys, classic imagery, sharp lines and bold lighting will set the clean and modern-feeling scene.
Cadillac will continue to reshape the showroom experience through a specialised vehicle-delivery area with a guest lounge, a feature-vehicle “runway”, design and personalisation centre, and an on-site service centre.
It will also be home to GM New Zealand, with the office to be relocated from Mangere East to a dedicated space within the Karangahape Road site.
“The brand is bold, luxurious and future facing, so this incredible Karangahape Road location is the perfect launching pad for Cadillac in New Zealand,” says Jess Bala, managing director of GM Australia and New Zealand.
“From the outset, we’ve said we want to bring Cadillac to the people and not the other way around, so a location just moments from Auckland’s CBD makes experiencing vehicles like the Lyriq easy.”
Customer orders for New Zealand will start in January, first through Cadillac’s online configurator, and will be paired with a charge and warranty offer selected for the market.
Test-drive vehicles will be available from early next year, first from location pop-up locations, before moving to Auckland Cadillac Experience Centre in the second quarter of 2025.
