BMW takes dig at rival
BMW couldn’t resist having a dig at Audi when putting together its “Jump for Joy” advertising campaign showing people getting behind the wheel in some unusual ways.
The viral video from 2009 shows people limbering up in a variety of manners before leaping into their vehicles through the side windows, sunroof and boot.
One businessman even jumps from the roof of his house and into the passenger seat as a friend drives past in their convertible BMW.
A cheeky twist in the tale comes at the end when a neighbour who has been watching the surprising antics attempts to replicate a similar move with his Audi car.
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